Branding, editorial, illustration and cover imagery for Salient (2020): Victoria University of  Wellington’s award-winning weekly student publication. Salient covers a range of topics from social and cultural issues to politics affecting students and young people. It is offered in print and digital.

Directing the publications’ visual identity allowed me to hone my skills in editorial design and illustration. 

Using brand guidelines and a narrative-driven strategy, it was crucial to be conceptually flexible while maintaining coherence under strict deadlines.

Working closely with different cultural groups, stakeholders and suppliers on Salient, my proficiency in inclusive and effective communication was instrumental in shaping a dynamic publication with a weekly reach of 16,000 individuals.

Issue 1: Wellington

Issue 2: The Comedown

Issue 3: Reflection

Issue 4: Sex

Issue 5: Diaspora

Issue 6: Burnout

Issue 7: Freedom

Issue 8: Archive

Issue 9: Eat the Rich

Issue 10: Generations

Issue 11: Music

Issue 12: Ships

Issue 13: Happy New Year

Issue 14: Queerlient

Issue 15: Jaylient

Issue 16: Wan Solwara

Issue 17: Environment

Issue 18: Yeah the Girls

Issue 19: Disability

Issue 20: Te Ao Mārama

Issue 21: Alient

Issue 22: She’ll Be Right

Issue 23: Potluck

Issue 24: Thank you, Next