Packaging re-design of an existing pregancy test product. Clarity was created in collaboration with Eden Kleiman, the new packaging underwent a significant brand re-development to improve existing informational design flaws. Hierarchical typography and readibility, flow, colour system and a new brand name are some examples of improvement.
It is important consumers have a clear and immediate understanding of over the counter medical products. Therefore, it was crucial that the new packaging and subsequent information leaflet conveyed important information easily, as well as being equally eye-catching for the consumer.